Ibrahim Abubakar Dasuma, MD/CEO and Mustapha Abubakar, Director of Operations of HUTSOFT Nigeria Limited, a leading company in its sector and in Nigeria, received the B.I.D Century International Quality ERA Award at the 13th Century International Quality ERA (CQE) Convention in Geneva, city which opened its doors to a gathering of those companies, and their leaders, that are most dedicated to quality and innovation, two key requirements for the honor of receiving the Business Initiative Directions Quality Award. From 59 different countries, only the best assembled in the center of Geneva, an international relations gathering point, to receive what many call the "Oscar of the Business World."

Also awarded by B.I.D. in Geneva was ALUNORTE - Alumina do Norte do Brasil S.A., the largest alumina refinery in the world, that as of 2008 has an annual production capacity of 6.26 million tons- 7% of the global alumina production. From Mexico, Franklin Electric was distinguished, the world's largest manufacturer of submersible electric motors as well as one of the most important global providers of complete water and fueling systems. From its headquarters in the U.S., Franklin Electric's manufacturing facilities span Western and Eastern Europe, Africa, North and South America, and Asia.

CBA Kereskedelmi KFT, from Hungary, also took home a B.I.D. Quality Award. This prominent food retail chain with 3,357 stores in Hungary, and 3,895 abroad, as well as associations with food traders in 7 European countries, boasts 30,000 employees. By the end of 2010, CBA's capital stock was 600 million Euros and its gross sales exceeded 2.18 billion Euros. Also awarded in Geneva was Coal India Limited, the largest coal producing company in the world. By 2010, this company had 397,138 employees and operated 471 mines. From Canada, Woodbine Entertainment Group is the top name in the country's entertainment industry. This multi-dimensional operations company provides fine-dining, sports-bar and teletheatre services, and is Canada's largest horse racing operator. Also awarded was one of the largest real estate developers in the Middle East, Sorouh Real Estate Company P.J.S.C., from the United Arab Emirates. With headquarters in Abu Dhabi, Sorouh's current mandate of projects in the UAE and abroad exceeds $5.6 billion USD.

Along with these winners, HUTSOFT Nigeria Limited was honored before those gathered at the Century International Quality ERA Convention, and featured to the business world through graphic and digital media broadcasting coverage for their noteworthy commitment to quality, excellence, and innovation.

The companies awarded at the gathering in Geneva were distinguished not only for their entrepreneurial achievement, but for their dedication to continuous improvement, abiding by the principles of the B.I.D.- created QC100 model of Total Quality Management, a formula for business success that values commitment to quality, customer satisfaction, communication, benchmarking, information analysis, leadership, planning and decision-making, human resources, continuous training, production systems, and business results. Its main focus is the commitment to quality and innovation. Therefore the winning companies in 2011 were acknowledged for their example for other companies that wish to progress in the ever changing and challenging economic, technological, and business environment. The companies awarded by B.I.D. are not only successful, but they push the rest of the world forward; contributing to the economies of their countries, and developing technology that can aid the world. These companies, like HUTSOFT Nigeria Limited, provide a spirit of innovation, making the world a better place in which to live.

Commitment to Quality can be seen through those great companies that have previously been honored with the B.I.D. International Quality Award. Companies that already share B.I.D.'s corporate image in their logo, a symbol now present in more than 170 countries, include world renowned names on the Fortune 500 list: India's Reliance Industries & Reliance Energy (ranked 206 on a global scale); Indian Oil Corporation Limited (116); Korea Electric Power (245) and Beijing COFCO Plaza Development (398). Other firms worthy of mention include Turner Construction (USA); Plamex-Plantronics (USA); and giant from USA-Mexico, Franklin Electric. Other B.I.D. awardees in the past include Viking Line (Finland); Alcoa Howmet (France); Haki (Sweden); Ansaldo Energy (Italy); Zepter (Austria); RAO-Unified Energy Systems (Russia); Als & Cachou-TBWA (France) and Tata Group (India).

Ibrahim Abubakar Dasuma, MD/CEO and Mustapha Abubakar, Director of Operations, stood before the international community present at the 2011 Quality Convention, sharing the achievements of HUTSOFT Nigeria Limited as well as proposals for the future of their industry. It was a clear indication of their affirmative role as a leader that instead of yielding to negative situations, spends every day excelling in quality, and creating a competitive edge. For this reason, HUTSOFT Nigeria Limited was named winner of the 2011 B.I.D. Century International Quality ERA Award in Geneva, a trophy that B.I.D. presents to those companies from around the world that best adhere to excellence and innovation in their practices, putting quality first.